United Way of Central Florida

Criser Promoted at United Way of Central Florida


Criser Promoted to Vice President of Resource Development

Will lead all fundraising efforts for United Way of Central Florida


August 31, 2015 (Highland City, FL) The United Way of Central Florida has announced that effective September 1st, Christina E. Criser will officially be named the Vice President of Resource Development. In this role, Criser will oversee the annual campaign, workplace campaigns and all fundraising events and activities for the organization. She has successfully served the organization for seven years as the Vice President of Major Gifts and Young Leader Engagement and formerly as the Director of Leadership Giving. 

I am excited to have Christina serving in this role, stated Alan H Turner II, president and CEO. She brings a strong knowledge of the community, an understanding of the role and an energy level makes all of us feel like we should be doing more.  She truly cares about our community and wants to make it a better place. I know with her drive and leadership we will have a very successful campaign.


Just a few weeks ago, United Way of Central Florida kicked off their 2015 annual campaign with a goal of raising $9 million.  This would be an increase of the $8.8 million raised in 2014.  Also, announced was the goal of increasing companies participating in the workplace campaign from 350 to 500.  Criser will be focused on and responsible for the efforts in reaching these goals.

Criser has led as President of the Association of Fundraising Professionals Greater Polk County Chapter, Chair of the George W Harris Youth Shelter Leadership Council, Chair of the Junior League of Greater Lakeland Provisional and RIF Committee, and advisory roles for Alpha Delta Pi Sorority at Florida Southern College. She is a member of Leadership Lakeland; a member of Women United, Leadership Giving Association and Young Leaders Society at UWCF; Women in Philanthropy at Lakeland Regional Medical Center; and University of Florida Alumni Association. Criser is a past member of ReadingPals; the P2P mentor program, EMERGE Serves, and functioned as a liaison for United Way to EMERGE Lakeland. She looks forward to assisting the Florida Polytechnic University with their upcoming annual gala.


Criser has been awarded the Polk Emerging Leaders Award and a Volunteer of the Year Award for EMERGE Lakeland. Under her directorship the United Way of Central Florida Tocqueville Society was recognized with a Fleur de Lis Award from United Way Worldwide for greatest net increase in community impact.

"Our community reflects the values of Live United every day. It has been a privilege to live and work here. I am excited to work with our community partners in serving our central Florida,” stated Criser.


As a student of the University of Florida with a Masters in Family, Youth, and Community Sciences (with a specialization in Nonprofit Administration) and a B.A. in English (with a minor in Nonprofit studies), Christina was a tapped member of Florida Blue Key Leadership Honorary, Florida Cicerones, and a graduate assistant in IFAS. She first dedicated her career to the nonprofit sector while serving on the Overall Team for Dance Marathon at UF supporting the Childrens Miracle Network at Shands Childrens Hospital, the largest student run philanthropy in the southeast at the time. 


While completing her thesis, she accepted a student associate position with United Way Worldwide where she led a group of twenty-six interns from across the United States.  Upon completion of the program and expressing interest in returning to Florida to serve a local United Way, United Way Worldwide encouraged her to explore options in Central Florida due to the leadership and culture of giving established by Publix Super Markets, Inc., The Mosaic Company, and other community leaders throughout Polk, Highlands, and Hardee counties.  

Criser comes from a longline of family members that are dedicated to improving the impact of education, income, and health- the three focus areas of United Way- but particularly education, as she is the daughter of Marshall M. Criser III, Chancellor of the State University System of Florida, and granddaughter to Marshall M. Criser Jr., past President of the University of Florida.

About United Way of Central Florida

United Way of Central Florida leads and works collectively to provide solutions for community change. The organization focuses on the areas of education, income and health because these are the building blocks for a good quality of life. Established in 1980, today United Way of Central Florida serves Polk, Hardee and Highlands Counties and impacts the lives of 60,000 people annually. To learn more visit uwcf.org. Follow us on Twitter, Like us on Facebook.




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